Let me just start this post with a quick dose of “Oh wow, I can’t believe this is my life…” The truth is, I’m blown away by the followers I have on my social channels. I’m humbled by the people from across the globe that take tune into what I have to say. I also think it’s ironic that I am a 47-year-old woman, sharing a photo of myself with friends that I have known longer than many of my Instagram followers have been alive!
I post this picture on Instagram with pride. When we made our little film, we had no idea that it would become so loved, so many years later.
The Good News For Those of Us Pursuing Our Dreams…
I’ve worked in marketing for years but this year, I decided to work on my own social profiles. In February I set some pretty lofty goals for myself and I am on track to make them happen. This year, I’m dedicating time and resources to increasing my “influence.”
So what’s the big deal about Instagram likes?
Let me just say that I’m not out there to validate my existence on social media. What I am doing is looking for a way to incorporate social media as a way to generate income. An article in Forbes says “Influencers are the new celebrity endorsements. In fact, data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.” This news means that with some smart planning, we have even more potential to turn our passion into a business. It’s pretty interesting to see how companies are using social influencers to increase brand awareness. As I learn more about how to get paid as an influencer, I will certainly share the information. I love to give tips on how to make extra money. I will probably cover my findings on this topic in one of my live videos.
I’m tracking my progress manually as well as with a website called Social Blue Book (https://socialbluebook.com/) I like this website because it gives a clear breakdown of what each of my channel’s reach is and approximately how much I should charge for sharing my influence.
Are you passionate about something? Have you ever considered yourself an influencer? How do you use your influence?
